So what is involved with a Document Output Study?
Although the number of Copier Price negotiation firms is numerous within the marketplace,
the number of firms that can offer output analysis and design are few. The key difference
centers on the fact that cost savings come more from the correct copier / printer
and fax choice than merely the negotiation of the pricing. In other words, making
sure that the right manufacturer, speed, model, configuration and capabilities are
selected in the first place.
The processes to get this done are somewhat simple in concept but require an extensive
document management analysis experience to accomplish. The majority of the firms
simply lack this knowledge due to the preponderance of copier sales experience. Although
most copier companies offer and train their reps to accomplish basic analysis they
always focus on a process in which their copiers always are the result. Additionally,
these analyses are geared to produce the highest cost copiers and features. For example,
if an analysis uncovers a need for booklet finishing the result will automatically
result in a model that feature this type of finishing regardless of speed. What is
missing from this analysis is a basic Economic cost comparison of the next best choice.
If the need is for only 100 such booklets a month even Kinko’s could accomplish these
for $20 dollars or so. This kind of cost would need to be weighed against the cost
of a model that features this type of finishing. If the copier that features booklet
finishing costs $40 more a month than the right sized copier, that then the recommendation
should be to not get this type of equipment.
The Process
- Measure costs, type of work, volumes and environment for all output devices within
the scope of the study.
- Benchmark current equipment with cost, utilization and features.
- Analyze the technical needs for print, copy, fax, scanning and Enterprise Document
Management system integration.
- Develop fleet reduction model for all affected equipment.
- Develop detailed equipment configurations including speed, paper handling, connectivity
and all options.
- Bid all equipment and service needs; and measure results against benchmark.
- Negotiate leasing / purchasing and service contract terms.
- Implement equipment, train end-users.
- Measure invoices against expected cost savings and adjust system accordingly.
- Repeat from beginning as new equipment and / or facilities are added.
Some of these areas do require a bit more experience than other areas. The more complicated
steps are:
Measure costs and volumes for all output devices within the scope of the study.
Measuring costs to most people seems simple enough but there are three very large
pitfalls here.
- The typical company run “costing study” usually makes the first mistake here and
that is ignoring any piece of equipment that does not have a monthly invoice. Printers
and Faxes typically have a minimal number of monthly invoices as compared to copiers.
It is not unusual to see these units purchased rather than leased and depreciated.
Additionally, these units typically do not have supplies included within any maintenance
contracts. In order to safely account for all costs the study needs to account for
the purchase method for each piece and determine if there is an equipment corresponding
depreciation schedule or lease for each piece. Additionally, the study needs to account
for all supplies through an exhaustive office products and IT supplier invoices and
reports for all supplies and maintenance costs.
- The second large error is usually performed by copier vendors during either paid
for or “free” analyses. This error surrounds the costs related to printers. The typical
copier vendor analysis measures the volumes related to these devices, but only the
network connected ones, and uses estimated costs to evaluate the costs. The danger
in doing so is that very few printers actually have the costs that are as high as
their estimates. The reality behind this practice is that by using inflated printer
costs the copier vendors are more likely to show a costs savings by migrating prints
to a copier. Over all of the studies that the Ascher Group has reviewed and audited
from these copier vendor studies, not one has ever accounted for print costs correctly.
To give you an example of this we can use a customer of the Ascher Group. This company
had received three proposals from vendors based on an analysis each vendor had performed.
Their problem was that each was using cost savings from eliminating HP printers and
outsourced copying to justify their solution and each had a different cost associated
with these elements. The vendors ran the gamut on costs with three different cost
structures from $5,800 to $7,100. The Ascher Group performed a thorough analysis
of the actual costs and found that the real number was closer to $3,600. The difference
was that all vendors used an average cost per impression on the HP printers and estimated
outsourcing costs. When the Ascher Group did the analysis actual invoices were assessed
to come up with a monthly cost for each item.
- The third large error comes from both copier vendors and company run studies, namely
not accounting for all printers when accounting for volumes and cost. This mistake
is a little more prevalent for the copier vendors. This error comes from the collection
method and the printer connection. Typically, copier companies will use a network
collection program that measures the network print jobs as they pass through the
network print server. All of these programs measure the details from a job (such
as user, page numbers, B&W or Color and device printed to) and record these details
in a database. The issue is that not all printers are connected to the network or
go through a print server. Printers can connect through several means but the most
prevalent office printer will be either networked or parallel. The programs miss
the parallel printers or the desktop printers. These units typically account for
25% - 33% of the volume and between 15% - 20% of the cost of the total printer system
so not accounting for them totally will lead to incorrect results.
Benchmark current equipment with cost, utilization and features.
Utilization and Features benchmark also contain two pitfalls:
- Utilization is usage divided by the functional maximum monthly volume rating. So
what is the functional maximum monthly volume rating? That is the pitfall. Manufacturer’s
regularly brag about inflated monthly volume ratings that mean little to the end
user. The reality is that all manufacturer’s monthly volume ratings must be viewed
with a jaded eye. Very few machines can actually live up to these standards and if
you pressed the copier vendor to guarantee that they would you would see some very
fancy dancing. For example, Ricoh rates their 1027, a 27 page per minute B&W copier,
for 45,000 copies a month. At that volume the drum would need to be replaced about
every 6 weeks. The only way you could get the unit to run that kind of volume is
if you gave the technician a cube in your office.
- Features review for most typical studies are nothing more than an inventory and alternative
cost analysis. The idea behind this section of the study is not only to tell what
is currently out there but also to functionally determine what alternative will provide
cost and process savings. In order to do so the study should delve into how often
the current features are being used, by whom and why. Additionally, future system
improvements need to look at current systems not only in cost and volume but reasoning.
For example if the study uncovers heavy overnight packages from field offices to
headquarters, one might make the jump that scanning would eliminate these costs.
However, these overnight charges might be the result of legal documents that need
to be stored in their original format or scanned in a controlled method for legal
reason.
Analyze the technical needs for print, copy, fax, scanning and Enterprise Document
Management system integration.
This step is a natural flow from the benchmark but contains two additional pitfalls
even if all things have gone correctly up to this point.
- When assessing network printing needs it is important to look at all applications
that will be printed from. The typical assumption by companies is that printing is
printing. The typical assumption by copier companies is that the best print boards
are always needed. The reality is somewhere between the two. Network, non-mainframe,
printing typically breaks down to categories, PCL and PostScript. Currently, all
copier manufacturers ship their copier print boards with PCL and have an option for
PostScript. The study needs to determine which printing method is needed for each
unit that will be used before writing the specs. Mainframe printing however does
not breakdown as simply and there are many formats that copiers cannot accomplish,
(without additional equipment) that a typical HP LaserJet can.
- Scanning by copiers and faxes have been around for more than 6 years. It is important
to realize that scanning unto itself solves no problems (and often creates more issues).
Although document retention law allow for scanning rather than retaining the original
it is only with strict scanning procedure and storage methods that must always be
followed. Further, scanning from a copier is nothing more than that, scanning. It
does not index a document so that you can find it later or store a document for you.
Scanning should only be used as part of an overall electronic document management
system or to replace faxing.
Develop fleet reduction model for all affected equipment.
Fleet reduction is a lot like herding cats. Once you have one areas solved another
issue arises. Copier vendors always make this issue look simple by putting into their
proposal simple terms like, “reduce printers by 50%” or “eliminate 25% of the copiers”.
But what they fail to address is the impact of office flow or employees efficiency.
For example, AG conducted a fleet study for a client who had already reduced their
copier and printer fleet by 40% as per their copier vendor’s recommendations but
were starting to feel some pain. After a thorough analysis the problem was discovered
to be that the vendor failed to lay out the new configuration and simply reduced
units by usage and cost savings. The problem that arose was that several departments
had no output devices within even 100 feet. In order to accommodate this issue many
of the departments had used their office supply budget to purchase new printers thus
negating any of the cost savings expected under the new system. When accomplishing
fleet reduction make sure that office layout, function and departmental needs are
taken into consideration. Fleet reduction is a large cultural change that takes a
lot of planning.
Develop detailed equipment configurations including speed, paper handling, connectivity
and all options.
After all the work of putting together the study and analyzing the results this step
is where the cost savings get some guarantees put to them. Of all things that a company
can do to reduce copier, printer and fax costs this step provides the largest impact.
Copier companies love to get vague bids that simply include a client current fleet
numbers or bids that break down the units by segment based on current speeds. This
gives the vendor a lot of room to get creative and show meaningless value adds such
as scanning without any due diligence as to the cost savings. Careful planning needs
to go into the specs for the copiers to ensure that all avenues have been researched
and the exact speeds, paper handling requirements, print board specs, facsimile and
scanning capabilities have been determined. Once this has been done, evaluating the
bid results become simply putting all of the information into a spreadsheet to evaluate
because all bids will be apples to apples. If you have ever visualized your bidders
in meetings conferring over you RFP trying to position themselves as the best respondent,
trust us the meetings will be much longer and more intense if your bid is nailed
down to every detail.
Negotiate leasing / purchasing and service contract terms.
If it were not for bad copier contracts there would be no contracts at all. This
is the part of the process that guarantees your cost and process savings and protects
your organization for unforeseen costs. We will quickly go over this area because
it is long and arduous. The main things to avoid in contracts involve Cost per Copy
Agreements, fixed term service agreements, non-cancelable service and no service
guarantees. This is a short list and by no means complete but it is a starting point.
This gives an idea of some of the major pitfalls than can come up in the process
of setting up and performing a Document Output program and analysis. There are always
more items to add and new one’s come up every day but the general idea is that this
process needs to be done completely and with a well laid out plan.